This isn't just what I believe in – brand rankings, performance and employee commitment at successful brands and companies are proving these methods.
I work at the interface between strategy and creativity to manage projects related to brand communication and marketing – positioning, brand development, brand management, brand architecture, brand launches, exhibitions, performance marketing, brand marketing, classic marketing and sales – and collaborate closely with relevant agencies, service providers or teams from my customers, or with my own cooperative partners such as designers, photographers, programmers and producers.
If you are looking for new, brand-specific communication ideas, communication channels, communication methods, tools or creative content: welcome!
My expertise and diverse experience are best applied to medium to long-term projects focused on brand and corporate communications, as well as on classic and digital marketing. I provide both strategic and creative support for setting associated communicative, marketing-specific or sales targets.
At the same time, I offer fast availability for time-critical projects linked to marketing and brand communication / corporate communication and (digital) transformation and change processes – projects that demand both experience and new, creative solutions.
I am also available to help if a diverse range of duties makes temporary project management the best solution, or if external resources are required quickly for individual tasks.
As a project manager, I also handle budget plans, including cost calculations and alternatives. By defining individual KPIs and metrics, I provide an overview of cost and performance – alongside associated analyses and reports.
I believe that brand, product or corporate positioning are linked directly to a brand-specific communication and creative strategy.
The goal: to convey the brand message in a convincing, unique textual and visual way – while always offering an optimal customer experience and using innovative technical solutions. In addition, that message should be conveyed on new and existing (communication) channels. The goal is to not only appeal to, but to reach customers and users.
Relevant. Brand-specific. Eye-catching.
From ad hoc duties to major projects: I handle creative direction for strategic brand messaging and content across all touch points, and ensure brand consistency on both online and off line channels and for a wide range of different means of communication. To do so, I either work closely with customers’ marketing teams and agencies or with my own cooperative partners and suppliers. From the first briefing through developing an idea and to implementation.
During every stage of the creative process, I offer my strategic viewpoint, my conceptual expertise and my creativity to create unique communication ideas and communication methods and to find innovative communication channels and technical solutions that make brand communication convincing and marketing successful – and win over the hearts and minds of customers.