All fired up about building with clay.
This claim reflects the new corporate brand positioning for brick manufacturer Wienerberger Deutschland, along with its product brands Poroton (backing bricks), Terca (facing bricks), Koramic (roofing tiles), Penter (paving stones), Kamtec (chimneys) and Argeton (facade panels).
The new brand positioning and brand development communicate – internally as well as externally – why the leading brick manufacturer is so excited about clay as a building material. The branding also describes why building material dealers, architects, installers and customers have good reasons to decide to build with sustainable products offering the best physical and ecological properties, both now and in the future.
- Project lead + Creative direction Positioning
- Wienerberger Deutschland GmbH