Employees at the forefront! And in front of the camera
Outstanding. The new brand positioning is complete – time to let the whole world know! As part of a wide-ranging print campaign, the new core message “A burning passion for building” was presented to relevant target audiences like architects, building material dealers, developers and installers in the form of full-page ads on the covers and inside trade publications. The majority of investment surrounded key specialist exhibitions like “Bau,” “GalaBau,” and “Dach und Holz.”
The campaign slogan was also added to the Wienerberger Deutschland homepage, and served as a template for many other analog media like brochure titles, exhibition signs, displays, newsletters, digital banners, posts, and much more.