Igniting a spark – with moving image!
From the start, the goal of the repositioning by leading brick manufacturer Wienerberger Deutschland was to (re-)ignite a spark – especially among its employees, who had stood by the company through all its highs and lows, and through acquisitions, new Managing Directors and closed plants over the last 20 years.
What better way to do so than through a promotional film showing all the great reasons to have a burning passion for Wienerberger? The storyline was designed to showcase employees from every work area, all business and product areas, and different locations, as well as the most prestigious projects.
- Project lead + Creative Direction