Project

Igniting a spark – with moving image!

From the start, the goal of the repositioning by leading brick manufacturer Wienerberger Deutschland was to (re-)ignite a spark – especially among its employees, who had stood by the company through all its highs and lows, and through acquisitions, new Managing Directors and closed plants over the last 20 years.

What better way to do so than through a promotional film showing all the great reasons to have a burning passion for Wienerberger? The storyline was designed to showcase employees from every work area, all business and product areas, and different locations, as well as the most prestigious projects.

Image film “All fired up about building with clay” produced on the occasion of the new positioning of the brick manufacturer Wienerberger and the belonging product brands Poroton, Terca, Koramic, Penter, Argeton und Kamtec.

The movie was presented on a large variety of occasions: during the federal road show through the Wienerberger plants, on international and national fairs and events und Events, on fair mediaboards, on wienerberger.de, on social media and sales presentation.

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